My Story

I’m Raluca – a strategist, systems thinker, and lifelong problem-solver with a passion for making businesses work better.

My journey began long before Beautifully was born. I’ve spent over two decades immersed in business – scaling operations, designing systems, and building strategies that actually work. From building a national medical equipment distribution company from the ground up to collaborating with major brands like Walt Disney World and The Hershey Company, I’ve seen firsthand how clarity, structure, and execution drive real growth.

But no matter the industry or scale, I noticed a pattern.

After collaborating with business owners across countless projects – from social media strategy and eCommerce integration to e-procurement and customer experience – the same challenges kept coming up:

  • Disconnected systems slowing growth and creating bottlenecks
  • Fragmented messaging weakening brand trust
  • Technology choices draining time and money instead of delivering results
  • Teams underprepared for service, sales, or negotiation

And most of all, business owners drowning in tools, with no time to tie them all together

Beautifully was built to solve these challenges – so you can focus on running your business while we align your systems, elevate your messaging, empower your team, and help you negotiate from a position of strength.

My Philosophy & Promise

My passion for technology and strategy comes from experience, not only theory. I’ve built and led teams, designed and overhauled systems, negotiated with global vendors, and served hundreds of clients. I know how much smoother things run when everything clicks – when operations, tools, and teams are in sync.

That obsession with seamless systems and clear communication became both the heart and guiding principle of Beautifully.

Today, through Beautifully, I help other business owners build momentum – one smart system, one strong relationship, and one great experience at a time.

With an MBA from Wharton and 23 years of hands-on experience, I bring both precision and creativity to every project. Every member of the Beautifully team has been hand-selected from past collaborations – people I trust to deliver excellence, care, and results.

Today, Beautifully helps businesses streamline operations, deliver better customer experiences, train high-performing teams, and make confident decisions – so they can thrive in a fast-changing world.

Our Team

Raluca Banea

Founder

Specialties: AI-Powered Marketing Strategy, Business Applications of AI, Systems Design & Integration, SaaS Solutions, Customer Experience & Service Excellence, Strategic Growth & Business Development, High-Impact Negotiations

I help turn smart ideas into practical, scalable solutions - bringing together marketing, AI, and systems innovation to support business growth. As an entrepreneur, I look for what’s possible and build toward it. From seamless integrations to better customer experiences, I focus on clarity, impact, and results where they matter most.

Miguel Martinez

Board Advisor

Specialties: Enterprise Systems Integration, Digital Transformation Strategy, Multi-Sector Architecture (Finance, Retail, Manufacturing, Healthcare), Scalable Infrastructure Design, Solution Architecture, Legacy System Modernization, API Management, Cloud Integration, Cross-Platform Implementation, End-to-End Technology Enablement ditiis praes entium voluptatum de leniti atque corrup. Ti quos dolore

I believe small and medium businesses can achieve extraordinary results when given access to the right technology. By adapting the best of enterprise-grade solutions, we can empower them to grow smarter, move faster, and compete at a whole new level - without overspending.

Husnain Ali

Specialties: AI-Powered Digital Marketing & Growth, Web & eCommerce Development, Marketing Automation, CRM & AI Workflows, Content Creation, Branding, Data Analytics, SEO, SEM & Data-Driven Growth

I believe growth isn’t guesswork - it’s a science. By combining AI, automation, and data-driven strategy, I help businesses turn their digital presence into a powerful engine for measurable, scalable success.

Tudor Petre

Specialties: Image, Video and Sound Enhancement

I believe every story deserves to be seen, heard, and felt at its best. Through expert image, video, and sound enhancement, I help creators and brands bring their vision to life with clarity, depth, and emotion that truly resonates.

Elham and Mona Khoei

Specialties: Interior and Exterior Design, 3D Rendering, Customized Furniture

We believe office spaces should do more than serve a function - they should energize teams, reflect the brand’s identity, and elevate everyday work. Through thoughtful design, photorealistic 3D rendering, and custom furniture solutions, we create work environments that inspire performance and leave a lasting impression.

Chege Kinuthia

Specialties: Java EE, Spring Framework Ecosystem, Systems Integration, Enterprise Application Development, API Development, Backend Architecture, Middleware Solutions, Scalable Java Applications.

I design and engineer end-to-end solutions that move businesses forward. From robust backend architectures to intuitive front-end experiences, I bring over a decade of expertise in Java EE, Spring, and full-stack development to create scalable, high-impact systems built for growth and performance.

Deepak Singh

Specialties: Executive Assistance, Calendar & Email Management, Customer and Vendor Follow-Up, Document Preparation, Data Entry & Reporting, CRM Updates, Administrative Support, Back-Office Operations

I believe the strongest teams run on precision behind the scenes. With a focus on efficiency, organization, and proactive support, I keep operations smooth and leaders focused—so every detail is handled, and nothing falls through the cracks.

Sarah George

Specialties: Financial Reporting, Budgeting & Forecasting, General Ledger Management, Month-End & Year-End Close, Accounts Payable & Receivable, Bank Reconciliation, Payroll Processing, Tax Preparation Support, Financial Compliance, Accounting Software Expertise (primarily Xero and Quickbooks)

I take pride in keeping things organized, accurate, and ahead of schedule. Whether it’s balancing the books, following up with a vendor, or clarifying a customer question, I’m always one step ahead - because I know that behind every great business is someone making sure the details are done right.

What We Specialize In

Our work sits at the intersection of strategy, creativity, and technology. We deliver solutions that are not only smart, but beautifully executed.

Digital Marketing & Strategy

Grow smarter and connect deeper with tailored strategies designed for real impact. From social media management to campaign execution, we help you move beyond awareness to build trust, loyalty, and sustainable growth.

Image, Video & Sound Enhancement

Enhance your photos, videos, and audio with studio-quality upscaling and restoration - perfect for creators, brands, and businesses wanting polished content.

Web & Graphic Design

Design experiences that captivate, convert, and endure. We craft high-performing websites, visual identities, and digital ecosystems that don’t just look beautiful - they move your audience to action.

Advanced WhatsApp for Business Solutions

Turn conversations into conversion engines. We design intelligent WhatsApp strategies powered by automation, personalization, and real-time insights - helping you engage faster, nurture deeper, and sell smarter.

Ecommerce Setup & Consulting

Launching or scaling an ecommerce business takes more than a website - it takes strategy, precision, and seamless technology behind the scenes.

Technology & Systems Integration

Build a smarter, more agile business foundation. We tailor integrations and workflows that don't just automate - they strengthen operations, scale with you, and unlock new growth opportunities.

Executive-Level Support on Retainer

Trusted, high-level support for founders and CEOs who need a proactive right hand — not just admin help. From strategic prioritization to daily follow-through, I help you stay clear, in control, and ahead.

Bookkeeping & Administrative Support

Reliable financial and operational support so you can grow with clarity and confidence.

Office Interior Design & 3D Visualization

Our interior design and visualization services create environments that elevate customer experience, amplify brand presence, and drive business outcomes.

Beautifully Signature Training Programs

Explore our signature training programs designed to elevate team performance, client relationships, and business outcomes – all beautifully delivered.

Get Started with AI

AI isn’t just for developers and data scientists anymore - it’s for you, too.

Whether you’re a business owner, team leader, creative, or freelancer, artificial intelligence can help you work smarter, save time, and unlock new possibilities. But where do you start when you’re not technical?
That’s exactly what this service is for.

Customer Experience Training

Drawing on my training at Disney University and years of real-world business leadership, I help companies deliver consistent, standout service and build lasting customer loyalty. This program combines Disney-inspired service principles with smart follow-up automation tools and loyalty systems to build trust, boost retention, and give your brand a competitive edge.

Negotiation Training

Taught by Stuart Diamond, my negotiations professor at Wharton and the author of the book "Getting More", I learned firsthand how powerful communication, emotional intelligence, and perception can reshape the way we negotiate. This training program is inspired by those foundational lessons - refined through real-world business application to help your team negotiate with clarity, empathy, and confidence.

Life by Design

This training program is inspired by the transformative process I experienced through Lifebook - adapted for driven individuals ready to take full ownership of their lives. It's not just about setting goals; it's about defining success on your own terms, aligning every area of your life with that vision, and turning intention into action. If you're done with drifting and ready to design a life that actually fits who you are, this program gives you structure, clarity, and momentum to make it real.

Let's Build
Something Beautifully.

Contact us